Gayoung Shin User
- Creative Designer, Cadillac Color and Trim
Automobile design was not on Gayoung Shin’s radar when she was growing up in Seoul, South Korea. However, coming from a creative family – including parents who worked in the fashion industry – combined with her interest in mathematics and engineering, it made perfect sense that Shin eventually gravitated to a design career at General Motors.
“When I studied mechanical engineering, I thought it was the most difficult field in the world,” Shin said. “But since I studied design, I totally changed my mind. In my opinion, finding the formula for success in creative endeavors is always harder.”
Shin should know, having done both. She earned her bachelor’s degree in engineering at Hongik University in Seoul, followed by a degree in transportation design from Art Center College of Design in California.
Shin joined the GM Design team in 2010. As a creative designer in Cadillac’s Color and Trim Studio, Shin works closely with the exterior and interior studio teams to select colors, materials and finishes that give Cadillac vehicles their distinctive, luxurious fit and finish.
“Interpreting emerging trends, researching premium materials and colors and the preferences of our luxury customers is fascinating work,” Shin said. “Designers are problem solvers, and our job is to curate luxury experiences that elevate and enrich life.”
An avid skier and traveler, Shin said she derives inspiration everywhere she goes. Sometimes it comes from magazines; other times, it comes from a movie, a concert or a museum.
“I travel a lot,” she said. “And sometimes I get inspiration from someone I meet on one of my trips.”
Shin said she is living a designer’s dream, collaborating with other talented Cadillac designers charting the brand’s future.
It’s an exciting time to be at Cadillac,” she said. “We are using our creative skills and knowledge to innovate and elevate this distinctly American luxury brand.”