Supporting partner
  • Open Entry

    23 October - 20 November
  • Contestant

    22 November - 04 December
  • Semi-final

    05 December - 12 January
  • Final

    18 January - 29 January

2030 Cadillac CT6 MasonTRoss

Built for long journeys, the 2030 CT6 provides an experience unlike any other luxury car.

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Kennedy Catholic High School


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Comments on this project

Dave Heyne 30 October 2017 14:21:28
Great deck. I like your aesthetic spaces, especially. Also, thank you for recognizing that designers don't read things longer than 3 bullet points.

The luxury autonomous space is sure to be a crowded one. As you start ideating, think about how Cadillac's approach to a luxury autonomous experience will set itself apart from countless competitors.

Thanks for posting - I look forward to seeing more.

MasonTRoss in reply to Dave Heyne 31 October 2017 01:07:08
Thanks for your feedback! It's definitely a larger group for sure! There is definitely a lot of opportunities considering how modern this category is, which allows for a more diverse set of entries, no doubt.

Junia Lapp 02 November 2017 16:24:00
Hello Mason, really cool your concept idea. How Cadillac can offer an exclusive experience in autonomous, what will be the luxury experience in 2030? Think also about artificial Intelligence, how much this vehicle knows about the user inside the vehicle to make then feel special and unique.
Your presentation is very clear and organized. Congrats.

MasonTRoss in reply to Junia Lapp 06 November 2017 00:21:11
Thank you for your input! I will be sure to keep those ideas in mind when further developing this concept.

Brian Yu 13 November 2017 02:08:05
Lovely sketches!
your side view sketches on last page definitely looks like they can go fast, form languages you are using fit Cadillac brand as well.
Now, I'd like to hear more about what makes your design unique and stand out from the rest of the contestants here.
I like your aesthetic approach, your proposal will be even stronger with unique selling point.
Keep up the great work.

MasonTRoss in reply to Brian Yu 13 November 2017 17:22:51
Thanks for your feedback! It definitely makes sense to find ways to set the design apart, and I’ll be sure to further pursue it as the contest continues

HDKdesigner 14 November 2017 09:38:10
Great work so far! For your sketches, try to avoid having perfectly straight lines in your design. Every line should have at least a slight curve to it. You can also use accelerated curves to make your sketch more dynamic and give them more snap. Something that I mentioned to Ben that will help (and challenge) you is to try and come up with unique functions for your vehicle. Anyone can type on a laptop and work in any autonomous car, so challenge yourself to come up with ways that make your car essential in the passenger's life. Maybe your vehicle has some feature that somehow makes people more productive? Is there something that the passenger can do in your vehicle that they can't do in any other autonomous car? This stuff might be hard to figure out, but it can make your design a lot more meaningful. You've already started to break away from the familiar proportions of current vehicles, but there is still room to push it further. Figuring out what you want your vehicle to do will actually help you figure out what it should look like.

MasonTRoss in reply to HDKdesigner 20 November 2017 03:05:32
Thanks for the advice Davis! your sketching advice will be very helpful and I'll be sure to start on some interior configurations as well as unique uses for each.

Henri Kavaja 16 November 2017 18:38:42
Very nice work so far. Looks like you understand the project very well and the sketches reflect that. Cant wait to see more!

Robin Krieg 01 December 2017 18:32:07
I am so glad to see that you are looking at so many vehicle configurations to find out what might work best for your concept. You are also thinking about how people will use this car and how that affects the proportions. With autonomy, there will be so many new ways people interact with vehicles. The current definitions of luxury will defiantly be challenged.

Your sketches are very descriptive at showing form. I like that you are looking at new ways for the surfaces to interact in simple and iconic ways. The challenge is, as others have said, to make sure it still looks dynamic. You want to find that fine line where it looks modern and clean but not too stiff and heavy.

I look forward to seeing how your interior concepts affect the exterior proportions.

Olivier Poulet 01 December 2017 20:45:01
You have a pretty complete project here, in exterior and interior.

Thanks for sharing your ideation sketches and thoughts. You build up a reflexion and we can follow you thanks to your thumbnail doodles.

Your interior sketches are self-explaining, and you understand the Cadillac design language.

Keep on your great work, we are looking forward for your new sketches.

MasonTRoss in reply to Olivier Poulet 02 December 2017 05:53:11
Thank you both for your input! You both make good points regarding the “dynamics” of the design. I will be sure to look further into this and put it into my next sketches.

Eun Hye Kang 12 January 2018 15:38:12
I love your concept, inspiration images, and sketches( interior and exterior). You have good structure to process your design. I want to see the design detail on interior and exterior of your car. Keep up the great work!

MasonTRoss in reply to Eun Hye Kang 15 January 2018 01:44:17
Thanks, I really appreciate the feedback and I will be sure to work on some more additions

woodmanben 22 January 2018 00:01:55
Hey Mason!

I really like the configurations and add-ons you have come up with for your concept. Having three different sizes for the car is clever, as the same chassis can be used for production of all three. I also thought the exercise bike and workspace options were creative uses of the interior. Design-wise, I think you've done a great job implementing a no-grille front – I can still see the Cadillac in the nose. One thing I would recommend is to push the angles of your perspective sketches. I've noticed that many of your sketches tend to be in flat 3/4 view. Adding a variety of angles will help you show more of the design.

Awesome stuff so far, keep it up!

MasonTRoss in reply to woodmanben 22 January 2018 00:15:34
Thanks Ben! I am working on some drawings right now and I’ll be sure to take your advice!

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