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  • Open Entry

    23 October - 20 November
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    22 November - 04 December
  • Semi-final

    05 December - 12 January
  • Final

    15 January - 29 January
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SemiFinalist

Transcontinental Offroad Ox MX Cooper

Drive across the Mojave, reach the Sunderbans, and conquer the Alps. This is the transcontinental vehicle of tomorrow. OX-1 -- where journeys begin.

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Comments on this project

Eun Hye Kang 01 December 2017 16:12:18
I like your concept. It will be challenge how Cadillac brand attributes applied into the truck design.
You have a good sense of color and graphic design. It supports your bold and strong concept nicely.

I love your initial sketches, too. Keep up the good work! I can't wait to see your new sketches. Thanks!

MX Cooper in reply to Eun Hye Kang 03 December 2017 14:06:35
Ms. Kang,
Thank you for the comment and for taking the time to review my work. I appreciate the fact you were specific in your observations regarding my initial presentation. I think some of the Cadillac attributes from the Escalade, for example, fit well the concept of a luxury transcontinental pickup truck. I hope that comes through in my next sketches.

Olivier Poulet 01 December 2017 20:21:31
I like the concept of a transcontinental offroad vehicle. I am not convinced that the answer has to be a truck though. I think I miss here the justification in your choices. Maybe you could describe more the purpose of the vehicle, how will people interact with your car during the journey, define more the scenario of use.

The 3/4 front view is missing some of the main Cadillac design language features. I would encourage you to improve this sketch. Your rear view is better, we can tell this is a Cadillac !


MX Cooper in reply to Olivier Poulet 03 December 2017 14:07:02
Mr. Poulet,
Thank you for the comment and for taking the time to review my presentation. I appreciate your detailed suggestions regarding ways to improve my next set of sketches. While I think there are many solutions/options for a transcontinental vehicle, my goal was to take the luxury concept of the Cadillac brand outside the box and design a luxury transcontinental pickup truck, which not only reflects the comfort and sophistication of the Cadillac brand, but also the agility and strength of the truck. I hope my next set of sketches are more convincing and show off the Cadillac features more prominently in a vehicle that has not typically been part of the Cadillac line-up, but may be in the future.

Olivier Poulet 04 December 2017 21:57:01
Thanks for sharing your thoughts and your new set of skecthes ! Your effort on the package is very appreciated. Your new 3/4 front is really interesting and your vehicle looks very capable ! It's a nice step forward. Good luck for the competition !

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